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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) Cultural and language differences which may exist across the 12 countries
B) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment
C) The generation gap, since most new employees are younger than senior management
D) Geographical spread resulting in reaching people in many different countries, all using different technology platforms

2. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
B) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
C) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
D) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.

3. What is the MOST effective method of reputation risk management?

A) Scenario planning
B) Establishing partnerships
C) Honesty and candor
D) Communication transparency

4. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In placing an economic value on its communication output
B) In aggregating and interpreting the behavior and communication channels for its relevant audiences
C) In aggregating and evaluating the reach and visibility of its communication output
D) To demonstrate to leaders that the communication manager uses best practices

5. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
B) Having visuals that accompany the release only illustrate a selection of the survey results
C) Presenting the results as April results
D) Omitting the sample size in the release

Solutions: