Salesforce Email Essentials (EEB101) Exam: EEB101 Exam
"Salesforce Email Essentials (EEB101) Exam", also known as EEB101 exam, is a Salesforce Certification. With the complete collection of questions and answers, PrepPDF has assembled to take you through 290 Q&As to your EEB101 Exam preparation. In the EEB101 exam resources, you will cover every field and category in Salesforce Certification Certification helping to ready you for your successful Salesforce Certification.
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- Exam Code: EEB101
- Exam Name: Salesforce Email Essentials (EEB101) Exam
- Certification Provider: Salesforce
- Corresponding Certification: Salesforce Certification
- Updated: Aug 07, 2026
- No. of Questions: 290 Questions & Answers with Testing Engine
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Email performance metrics - Standard reports and analytics - Bounce and complaint management |
| Topic 2: Email Delivery and Testing | 15% | - Preview and test sends - Sender authentication and deliverability - A/B testing options - Send classifications and sender profiles |
| Topic 3: Subscriber and Data Management | 26% | - Importing and maintaining subscriber data - Subscriber key and sendable data - Segmentation and filtering - Lists and Data Extensions |
| Topic 4: Email Creation and Design | 26% | - Content Builder usage - Personalization and dynamic content - Email templates and best practices - Accessibility and rendering |
| Topic 5: Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
Salesforce Email Essentials (EEB101) Sample Questions:
1. After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?
A) Contact Builder > Contacts Configuration
B) Administration > Contacts
C) Email Studio > All Subscribers
D) Contact Builder > All Contacts
2. A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?
A) Create a Test data extension composed of the management team and Test Send to the Test data extension.
B) Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
C) Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
D) Find each individual with Subscriber Preview and Test Send to each individual Recipient.
3. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
A) Journey Builder
B) Predictive Email
C) Scheduled Email Sends
D) Automation Studio
4. A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?
A) Manual Data Filter Refresh
B) Import Activity Interaction
C) Import Subscriber Wizard
D) Data Extract Activity Interaction
5. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
A) Add "Hero_CTAn to the Tracking Alias field for each link.
B) Include "Hero_CTA" in the Link Tooltip field for each link.
C) Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
D) Include Hero_CTA1 In the filename for each Hero Image.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: B,C |
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