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Salesforce EEB-101 Exam Syllabus Topics:

SectionWeightObjectives
Tracking & Reporting10%- Standard reports and dashboards
- Interpreting results and optimization
- Key metrics (open, click, bounce, conversion)
Email Marketing Concepts & Best Practices20%- Email marketing fundamentals
- Compliance and regulations (CAN-SPAM, GDPR, CASL)
- Deliverability and sender reputation
- Email design and accessibility best practices
Email Creation & Testing25%- Email Studio tools and editors
- Dynamic content and personalization
- Preview, test send, and validation
- Sender authentication (SPF, DKIM, DMARC)
Sending & Automation20%- Journey Builder fundamentals
- Automation Studio basics
- Guided sends and user-initiated sends
- Triggered emails and transactional sends
Subscriber & Data Management25%- Import/export and data quality
- Data extensions and list management
- Segmentation and audience creation
- Subscriber status and preferences

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Datorama pivot Table
B) Tracking Data Extract file transfer
C) Campaign Email Tracking Report


2. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) Mobile Aware
B) Responsive Aware
C) Mobile Responsive


3. Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

A) conversion
B) linkname
C) alias


4. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Recommendations
B) Einstein Copy Insights
C) Einstein Messaging Insights


5. A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A) Attribute Group
B) Data Filter
C) SQL Query Activity


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: A

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