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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A) Add Only
B) Update Only
C) Add/Update
D) Overwrite

2. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A) Discover Deliverability Complaint Rate Report
B) Automation Studio Query Activity
C) Automation Studio Tracking Extract
D) CSV download of bounce data in My Tracking

3. Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

A) Email Form Content Block
B) Reference Content Block
C) Dynamic Content Block
D) Cloud Page forms Content Block

4. Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?

A) Groups
B) Publication Lists
C) Data Extensions

5. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A) Target Data Extension
B) Selected SFTP folder
C) Safehouse
D) Original SFTP folder

Solutions: