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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:

A) A Page container.
B) A Person container.
C) A Session container.
D) An Event container.

2. Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

A) Schedule Data Ingestion Checks
B) Enable Real-Time Data Refresh
C) Use Profile Merge Policies
D) Apply Event Filters for Specific Actions

3. Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?
Response:

A) Increase the report delivery frequency.
B) Update the calculated metrics definition.
C) Enable advanced data processing for regional segmentation.
D) Apply the "Region" filter and reschedule the report.

4. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
B) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
C) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
D) Develop a campaign to drive traffic to the retail section based on high-support section visits.

5. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A) Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
B) Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
C) Calculated metric has 'Format' as Number and 'Decimal places' as 1.
D) Calculated metric has 'Format' as Percent and 'Decimal places' as 0.

Solutions: