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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What are the primary data sources for shopper insights?

A. Retailer Loyalty Data and Syndicated Panel Data
B. Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
C. Retailer Loyalty
D. Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data

Question 2

Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A. Order Cycle Time
B. Gross Margin
C. Inventory Turnover
D. Fill Rate

Question 3

What does the Product Demographic Affinity Profile (PDAP) Index measure?

A. The likelihood of a product succeeding in a new market.
B. The total sales of a product to all demographic groups.
C. The strength of a demographic group's preference for a product or category compared to the general population.
D. The percentage of a product's sales within a specific region.

Question 4

Which of the following is NOT an example of an assortment strategy?

A. First to Market Strategy
B. Broad Assortment Strategy
C. High Low Strategy
D. Market Coverage Strategy

Question 5

Which of the following is the first step in the multivariate clustering process?

A. Identify product demographic affinity profiles
B. Identify store-level demographic profiles
C. Calculate product demand potential
D. Create clusters based on relevancy and opportunity

Solutions: