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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

A) IT user
B) Business analyst
C) Business manager
D) Executive

2. What is the purpose of the Real-time Monitoring feature in IBM Cognos BI?

A) To predict the outcome of business decisions through models and statistics.
B) To access query logs remotely without leaving the application.
C) To allow decision makers to respond more rapidly to changing business conditions.
D) To connect with team members for immediate access to their insights.

3. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?

A) IBM SPSS
B) IBM Clarity
C) IBM Cognos TM1
D) IBM Info Sphere Datastage

4. What is NOT a major advantage that IBM Cognos BI products have over the competition?

A) Promotion of self-service.
B) Ability to build and automate business processes.
C) Consistency and accessibility from a wide range of data sources across the entire organization.
D) Ability to consume information in a variety of formats, languages, and devices.

5. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Expand the agenda to include capabilities not provided by the competitor.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.

Solutions: