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High passing rate

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global DMP nerve center
B) Full agency control
C) Global template with local nuances
D) Horizontal regional empowerment
E) A single seat shared by all regions

2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps are ranked different priorities.
B) You cannot create a single campaign to deliver to multiple app partners.
C) The apps support different IDs.
D) The apps receive data via different win frequencies.
E) The apps use different delivery methods.

3. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Executive Sponsor
B) Audience Creation Specialist
C) Web Developer
D) Program Manager
E) Media Execution
F) Data Analyst

4. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
D) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
E) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

5. Which option will help your client identify which categories get the most data?

A) Remove or hide unused categories.
B) Enable taxonomy permissioning.
C) Review the cookie inventory.
D) Request an Inventory Report from their account manager.
E) Generate the Site Hits Report.

Solutions: