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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Implement advanced segmentation strategies - Optimize email deliverability - Design A/B and multivariate test strategies |
| Topic 2: Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
| Topic 4: Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management |
| Topic 5: Automation and Journey Builder | 10% | - Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys |
| Topic 6: Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which channel solution is managed by the sitemap in Interaction Studio?
- A. Serve-side
- B. Mobile
- C. Email
- D. Web
Correct Answer: D 🗳️
Where to create topic profiles in command center?
- A. social automate
- B. command center
- C. social admin
Correct Answer: C 🗳️
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. At the hour user engages Within the next 24hours
- B. with the next hour
- C. Within the first minute of next hour.
- D. immediately when the STO activity arrives
Correct Answer: A 🗳️
Explanation: Only visible for PrepPDF members. You can sign-up / login (it's free).
How long does the activation process take for Einstein Engagement Frequency?
- A. up to 72 hours
- B. up to one hour
- C. up to six hours
- D. up to 24 hours
Correct Answer: A 🗳️
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Unified customer profile
- C. Orchestration
Correct Answer: B,C 🗳️
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