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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:

The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?
A) vLookuP
B) Calculated Dimension
C) Mapping Formulas
D) Patterns
2. An implementation engineer is requested to apply the following logic:
To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"
A) 4
B) 2
C) 5
D) 3
3. Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
A) Unmap 'Cost' in Google DV360
B) Unmap 'Cost' in Google Campaign Manager
C) Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
D) Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
4. Which two statements are correct regarding LiteConnect?
A) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
B) The dataset does not conform to the standard data model
C) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
D) It does not require any identification of entities, keys or any other categorization.
5. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?
A) Each data stream type has Its own main entity
B) All data stream types consist of at least one entity
C) Every data stream type includes the Medio Buy entity
D) All data stream types share at least one mutual measurement
E) Each data stream type has its own set of measurements
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B,D | Question # 5 Answer: A,B,E |
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